Whether you’re targeting local injury clients or national co-counsel, each audience requires its own message, tone and ...

Above all, the strategic marketing process should give you a sense of direction and a clear idea of what you hope to achieve. On the one hand, this may sound like no big deal, but this sense of ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or ...

The Strategic Marketing Process & Its Three Key Phases. One of the keys to tapping into the consumer marketplace is coming up with a product or service that addresses a specific consumer need, ...

Search Engine Marketing Articles. You may like these other MarketingProfs articles related to Search Engine Marketing: The Global Web Traffic of Search Engines vs. AI Chatbots [Infographic] AEO vs.

Thou shalt not cut marketing spending during slow times From 1980 to 1985, McGraw-Hill Research analyzed 600 companies and their marketing spending. After 1985, McGraw-Hill concluded that those firms ...

AI agents are expected to cut 60% of marketing jobs by 2028, end search-based strategies and create AI-to-AI commerce. Strong ...

After interviewing 25 CMOs and marketing leaders who are serving as judges for The Drum Awards for Marketing, we have identified the key forces redefining the profession in 2025.

Today’s most effective retail leaders are letting go of control, and growing faster because of it. They’re handing the reins ...

In order to attract and retain patients for a clinical trial, clinical teams should start early on planning and implementing their marketing strategies. Ken Wallace suggests the patient ...

Lubrication is involved in many facets of mining production and is crucial for safety and maintenance operations.