Whether you’re targeting local injury clients or national co-counsel, each audience requires its own message, tone and ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or ...

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Thou shalt not cut marketing spending during slow times From 1980 to 1985, McGraw-Hill Research analyzed 600 companies and their marketing spending. After 1985, McGraw-Hill concluded that those firms ...

AI agents are expected to cut 60% of marketing jobs by 2028, end search-based strategies and create AI-to-AI commerce. Strong ...

Today’s most effective retail leaders are letting go of control, and growing faster because of it. They’re handing the reins ...

In order to attract and retain patients for a clinical trial, clinical teams should start early on planning and implementing their marketing strategies. Ken Wallace suggests the patient ...

Lubrication is involved in many facets of mining production and is crucial for safety and maintenance operations.

The boom in digital tech over COVID means that pharma can move faster than ever – but the industry’s traditional processes for asset approval are still holding timelines back ...

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Over the past 25 to 30 years, agile innovation methods have greatly increased success rates in software development, improved quality and speed to market, and boosted the motivation and ...

We provide a clear overview, assess the strength of the available evidence, and propose a practical flowchart to help clinicians navigate ... clinician with essential information to support the ...