Intent data revolutionizes ABM by revealing real-time buyer interest. Combining first- and third-party signals enables ...

Agentforce represents the shift from generative AI to agentic AI. Updated with details on Agentforce for Revenue. The post Salesforce Agentforce: What you need to know appeared first on MarTech.

In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Three things every marketing leader should know about winning with AI today.

Julius, an AI-powered tool used at Harvard Business School, turns natural language queries into instant charts and insights.

Private-equity firm GTCR said it has agreed to acquire FMG Suite, a marketing and software company used by financial advisors ...

Learn how to measure influencer marketing ROI in 2025. Track what matters and build smarter campaigns with confidence.