These mid-funnel campaigns focused on consideration need to focus on metrics that capture more than just immediate reactions.

This mid-funnel moment, where attention can turn into intent, is too often neglected in marketing strategies. While awareness and conversions are commonly tracked, the bridge between the two ...

Master Meta Ads budgeting B2B strategies. Learn allocation, optimization and ROI techniques for Facebook and Instagram ...

AI automation is important for saving time and increasing business sales. One effective way companies can leverage AI is to ...

Master keyword research, ad creation and landing page optimization for your awareness, consideration and conversion-focused PPC campaigns.

OFA Group plans to acquire a 60% stake in Aspire Homes Realty and RateDNA to enhance real estate and lending services.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Resource for anyone looking for a deeper understanding of retail media or needing a down-and-dirty explainer on what retail media actually is.

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...