A foundational data model can uncover the impact of fraud and invalid traffic ... Build and innovate: Invest and build enabling capabilities. Optimize marketing models. Measure effectiveness. Keep a ...

Finding your zero bit and building it into your marketing process may be what's missing in your search to find new customers.

In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as ...

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers allocate ... The move gives marketers and data scientists an open-source tool ...