Nishant Poddar is a visionary marketing leader and brand strategist with over two decades of experience driving growth, ...

We’re not in the era of creative-first marketing anymore. We’re in the era of calculated experience. AI doesn’t just assist.

An April 2024 Sprout Social consumer survey found that 49% of respondents reported making daily, weekly or monthly purchases because of influencer posts, and according to Storyclash, brands are ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior, brand ...

By Richard Merrin, CEO at Spreckley Partners  UK retail has been under fire this year, with numerous major cyberattacks disrupting operations and exposing customer data across many high-profile brands ...

Significant amendments to the Telephone Consumer Protection Act (TCPA) have taken effect, introducing stricter consent and revocation requirements for marketers for telephone marketing and text ...

Underpinned by the theme “Visionary Marketing and Timeless Brand Storytelling,” the event spotlighted how India’s most iconic brands are navigating a transformative landscape shaped by AI disruption, ...

Proven marketing leader brings deep expertise in audience growth, digital strategy, and consumer insights to strengthen McAfee’s global brand. March 11, 2025 12:00 PM Eastern Daylight Time.

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.  SMIs have revolutionised marketing, shaping consumer behaviour ...

As senior director of global merchandise strategy and experiences, Yan Lustro will be tasked with developing and managing Shondaland’s ‘increasing IP-based consumer product strategies.’ ...