By E.N. Yaw YEBOAH “A strategy is not a document. It’s a decision.” — Mark Pollard, Strategist & Founder of Sweathead. In Ghana’s advertising and marketing circles, “strategy” is often treated as the ...

The challenge that comes with creating a brand and positioning it falls under two sides of the spectrum. For Disha Shah of ...

For Brunno Motta, CBO at Adzappy, email marketing has lost effectiveness in the betting industry, as the saturation of ...

Tired of waiting on dev teams for every tool or test? Replit empowers marketers to build, test and iterate fast—with zero ...

Three things every marketing leader should know about winning with AI today.

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Exclusive: Inside the cynical choices on abortion, women and early voting that drove Trump’s third campaign ...

Senate Republicans just voted to dismantle America’s only climate plan Critics are calling it "the most anti-environmental bill of all time." ...

Mamdani’s online videos have echoes of the meme-fueled Kamala Harris presidential campaign, but there were key differences.

Wanda James: CU is trying to silence me after I raised concerns about a racist marketing campaign I criticized a University-funded public health campaign called “Tea on THC” and now I’m ...