Margo Waldrop digs into the highs, lows and occasional existential crises of content work. Today, she argues that a little ...

By E.N. Yaw YEBOAH “A strategy is not a document. It’s a decision.” — Mark Pollard, Strategist & Founder of Sweathead. In Ghana’s advertising and marketing circles, “strategy” is often treated as the ...

The challenge that comes with creating a brand and positioning it falls under two sides of the spectrum. For Disha Shah of ...

In its largest creative push to date, the insurance company rolled out 60 video ads, 54 social ads and 50 audio ads tailored to specific markets.

For Brunno Motta, CBO at Adzappy, email marketing has lost effectiveness in the betting industry, as the saturation of ...

Tired of waiting on dev teams for every tool or test? Replit empowers marketers to build, test and iterate fast—with zero ...

Three things every marketing leader should know about winning with AI today.

Here are some practical digital marketing tools that can help you save time and improve results—whether you’re working solo ...

Discover the cutting-edge email marketing tools that are revolutionizing personalization in the digital age. This ...

Learn how to measure and optimize your CRM strategy with key performance indicators and metrics such as customer acquisition cost, customer lifetime value, customer satisfaction score, net ...

Ethereum Foundation co-executive director Tomasz Szatankirk shares rare insights on Ethereum’s future, competition from Solana and others, staking challenges, and the next steps for the ecosystem.