For innovative CPG marketers, product sampling has not gone away... it has simply changed.

However, 40 percent of the brands partner with third-party apps. These findings point to how CPG brands that have traditionally spent heavily in traditional media may be beginning to funnel some of ...

Maggie Gotszling, account strategy director at Coegi looks at how CPG marketers can drive more effective media campaigns. Coegi outline how marketers can spot the good, the bad and the ...

Last Friday afternoon, we announced the winners in all 18 categories of the 12 th edition of the Effective Mobile Marketing Awards. Each day this week, we’ll be taking a closer look at the winning ...

Shopping list marketing and insights platform AdAdapted has launched add-to-cart ecommerce capabilities for its AdAdapted Direct solution. The tool can help marketers create campaigns that allow ...

The annual awards program highlights the best and brightest consumer packaged goods marketing campaigns and are judged by legendary professionals in the industry.

We are one of the only programs that combines digital marketing with design, so you learn both the technical and creative components of building effective campaigns for search, social, display, email, ...

Ryan Detert, CEO at Influential, a technology firm focused on social intelligence, believes his company has the secret behind measuring performance for influencer campaigns and delivering the ...

Story No. 10 discussed non-alcoholic spirits brand Seedlip’s “Choose Different” campaign, its first in over three years. Nicholas Rowland, senior marketing manager for Seedlip, explained how ...

Consumer Link simplifies a complex programmatic ecosystem into a single access point and drives both CPG-brand and shopper marketing-level campaign results for greater confidence in marketing ROI.