By embedding machine learning into the core of pricing infrastructure, organizations can shift from reactive to proactive.

Another innovative approach is dynamic pricing, which involves adjusting prices in real-time based on market demand, competitor pricing, and other external factors.This strategy is commonly used ...

Hermann believes market-based pricing is a better plan, as this method involves looking at direct and indirect competitors in a category and aligning a brand’s position within the market’s price range ...

Selecting the right go-to-market (GTM) strategy can be the difference between thriving and merely surviving. ... Primarily based on cost-plus or competitor-based pricing, fixed pricing models.

Attribute- and market-based approaches work in conjunction with one another but are only two out of many examples of how pricing strategies might evolve. What’s certain, though, is that central to ...

A panel of key opinion leaders consider how payers and manufacturers are increasingly embracing innovative contracting models ...

Petrobras' pricing strategy avoids passing on market volatility, CEO says. By ... the firm ditched a more market-based pricing policy in favor of one that gave it more flexibility to smooth out ...

3. Lanes that have low volume at the micro-shipper level (Backhaul or Sparse) but are high volume (Balanced and Headhaul) at the macro-market level are candidates for a structured spot pricing ...