A "tireless optimist," he worked on films in the ‘Lord of the Rings,' ‘Austin Powers,' ‘Harry Potter' and ‘Hangover' ...

Market research analysts study data and market conditions to help companies determine their target demographics and how much consumers are willing to pay for a product. “Market research uses ...

Michael Groszkruger, the respected market research executive who spent more than two decades at New Line Cinema and Warner Bros., died Jan. 30 of complications from cancer in Portland, Oregon ...

Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as ...