Within higher education, it can be difficult to develop a truly unique statement that avoids clichés. Descriptive text and/or taglines can also detract from the master brand and sub-brands, adding a ...

When adding text-based links within a webpage, carefully choose which words to hyperlink. The general rule of thumb is to always link keywords. Linking keywords will: help improve search engine ...

With generic text (e.g., “click here”), it’s less clear to Google what the target page is about. Just as a site would provide descriptive text to assist users, it should do the same for Google.