Loyalty isn’t about how much credit someone uses. It’s about how often they engage with your brand—and how you respond.

Experience Deem Finance's innovative Joy-Win Program, allowing seamless switching between guaranteed returns and grand prize ...

Learn how modern loyalty programs are evolving to foster deeper customer relationships through personalization, seamless ...

Martequity: The fundamentals of loyalty programs have remained the same since their origins in 1793, when merchants offered ...

With the launch of Club JSX, travelers can earn rewards while flying in comfort on JSX's public charter flights.

The goal? To let members earn and redeem points on "stays with soul," rather than the cookie-cutter properties that make up the bulk of other, more mainstream hotel loyalty programs. Journey's current ...

Helen Kloepfer, Director of Sky VIP says: “The new Sky VIP reward programme is our way of saying thank you to our customers ...

Predictive loyalty reduces friction: A refill arrives or a voucher appears at the right time. But this precision can feel intrusive. The best brands treat data as borrowed, make AI visible and ...

Ascenda, the loyalty ecosystem that powers growth for the world's leading brands, today announced a strategic partnership with Preferred Travel Group, the parent company of I Prefer Hotel Rewards.

Qatar Airways’ loyalty programme has launched Privilege Club Pro, to seamlessly collect additional Avios and Qpoints on a ...

These points, redeemable for discounts, free products, or even cash, feel like a windfall. But here’s the provocative ...

The Club Maharaja program offers various benefits to its members based on the membership tier. Credit card reward points can ...