Phase two of Explora Club brings added member perks and a status-match boost as guests increasingly defect from Carnival to ...

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Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers ...

It’s a new month, which means a fresh set of transfer bonuses to take advantage of. Today, we’ll examine this month’s newest ...

How to measure loyalty program ROI using SMART goals and proven metrics, based on Lance Walker’s model (Former CEO of Loyalty ...

Discover 8 ways retail loyalty programs can be misleading with their "perks," including devaluing points and encouraging ...

Carnival Cruise Line is replacing its VIFP Club loyalty program with Carnival Rewards in June 2026. The new program shifts from a cruise-count based system to one based on spending, awarding ...

Too many loyalty programs make perfect sense for the vendor and ask too much of the customer. This means that in the end, it won’t work out for you either. – Arar Han, Sabot Family Companies 4.

In all, it seems that members can save more money and cash in points for the benefits they want with the new program. New members can get $20 off their in-store purchase, too, to kick off the savings.

That's because loyalty programs have become an important source of revenue for airlines. According to aviation consulting firm IdeaWorksCompany, total revenue from the top 10 airline loyalty ...

The program offers a simple, flexible way for riders to earn and redeem points. “Brightline’s new loyalty program, powered by Antavo, will elevate our guest and brand experience,” said ...

Loyalty fees outpaced revenue growth last year, increasing 4.4% compared with 2.7% revenue growth. Overall, program costs remain modest at just $5.46 per occupied room or 1.6% of total revenues.