Carnival's elimination of lifetime loyalty status has long-time cruisers furious. Comments from their brand ambassador ...

Carnival Cruise Line is replacing its longtime loyalty program with Carnival Rewards, a flexible, points-based system ...

In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role in ...

The cruise company is making changes that will put greater emphasis on how much its guests spend, rather than how many days ...

Carnival Cruise Line is scrapping the VIFP program over the next two years, replacing it with a new Carnival Rewards loyalty ...

Carnival Cruise Line announced today it will launch its new loyalty program adding new features, new ways to earn status, new ...

Besides pricing, the main factors that contribute to consumers switching brands are loyalty program offerings and benefits, ...

Carnival Cruise Line’s President Christine Duffy shared additional insight on the company’s revamped loyalty program in an ...

For businesses, loyalty programs are a great way to encourage repeat purchases and strengthen customer relationships. Yet, launching a successful one takes more than offering discounts or points.

Carnival (CCL) stock slipped on Monday after the cruise line company announced controversial changes to its loyalty program. The company will nix its Very Important Fun Person (VIFP) program next year ...

Whether you want to sail Royal Caribbean, Carnival, Norwegian, or a luxury cruise line, you’ll love this new perk for AAdvantage members.

David Jones will partner with Qantas’ popular frequent flier scheme as it faces off against long-time department store rival Myer’s own attempts at reinvigorating its lucrative loyalty program.