This will enable you to show your special membership pricing in Google Search, espesially if you don't use Merchant Center to ...

Google rolls out support for loyalty program structured data, which allows businesses to display member benefits in search ...

Brands can use their loyalty programs as one part of their relationship marketing strategy to help turn casual shoppers into ...

Email campaigns that target loyalty program members are more successful at engaging their audiences, generating higher open rates, transaction levels, and revenue per email, according to a report by ...

High-performing customer loyalty programs, while complicated to operate, have proven to be well worth the effort. Several successful airline loyalty programs have a higher valuation than the ...

With a strong foundation of active users in the loyalty program, McAlister’s chief brand officer Mike Freeman and his team saw an opportunity to increase frequency even further by finding moments ...