Consider this surprising statistic from our annual customer service research: 46% of U.S. consumers are willing to pay more ...

Consumers are tuning out traditional marketing. Stand out with personalization that feels thoughtful, not intrusive. The post ...

Loyalty programs that prioritize personalization, flexibility and seamless experiences are strategic tools for building stronger customer relationships and driving sustained growth. By delivering ...

In 2022, shortly after joining Expedia, Mehrotra took on a major project for one of the company’s key partners: Walmart. The ...

The group wants to focus to customer retention via its SuperSaveClub membership over investing in pay-per-click and ...

Travel loyalty programs are ubiquitous. The Experience Economy is booming; and, Gen Z is seeking to "earn and burn" their ...

Digital Silk is an award-winning California digital & brand agency dedicated to growing brands online. With a team of seasoned experts, Digital Silk delivers exceptional digital experiences through ...