Consider this surprising statistic from our annual customer service research: 46% of U.S. consumers are willing to pay more ...

Loyalty programs that prioritize personalization, flexibility and seamless experiences are strategic tools for building ...

Travel loyalty programs are ubiquitous. The Experience Economy is booming; and, Gen Z is seeking to "earn and burn" their ...

In 2022, shortly after joining Expedia, Mehrotra took on a major project for one of the company’s key partners: Walmart. The ...

Loyalty is more than a price tag, as evidenced by our local not deterring us with inflated $7 happy hour schooners.

Nisqually Markets launched its new loyalty mobile application that features customer rewards, subscriptions and more, Liquid ...

For example, millennials are driven by personalization and convenience, and are more likely to appreciate digital touchpoints such as seamless online shopping, ...

From deals and omnichannel marketing to gamification and promotional offers, here are several proven customer retention ...

Assembly MENA’s Ryan Garner talks about the marketing mix modelling comeback, a loyalty goldmine and a pivotal year for ...