The biggest benefit of this type of perm is that it offers loose waves, so when hair starts growing out the style can still look good, especially compared to curlier perms.

While loose beach waves are a huge hit among perm clients, Ramos points out there are still other styles being requested. While it's not exactly an old, frizzy '80s look, the tighter coils are ...

2020s. In recent years, pop culture has brought perm hairstyles back to the conversation via those wanting a perm for specific trendy reasons. For example, Gen Z teen boys started opting for loose ...

Portia de Rossi swears by Curl Cut’s perm formula to achieve flawless loose waves in no time, ... Jeff Bezos Debuts Shocking Hairstyle 2 Weeks After Marrying Lauren Sánchez Bezos.

A modern perm is more about loose waves, adding volume and texture, which makes it vastly different from the perms of the '80s, which were tight, over-processed curls.