Following a complete acquisition of Alpina, BMW has trademarked a new logo that brings the Alpina crest more in line with BMW ...

Lyft just got a new logo, but you probably didn’t notice it.

BMW previously pre-assembled a vehicle, then sent it off to Alpina for final tuning; it was a complicated, expensive process.

Smith System's rebranding project is meant to advance fleet and driver safety options for the company, reinforcing dedication ...

Unused concepts for Stewart-Haas Racing resurface, sparking debate about legacy, logos, and NASCAR’s evolving identity.