Surprisingly, Washington College only introduced its cursive logo in 2013. The Maryland institution took the design directly from George Washington’s own signature with no modifications, hence ...

Yet many companies have been hesitant to drop cursive. Ford enlisted logo design god Paul Rand to rework its cursive mark in 1966. In his proposal for a modern update, ...

Cursive logos were all but declared dead in 2024 after even Johnson & Johnson ditched its iconic script logotype, controversially followed by Washington College. Gen Z just can't read joined up ...

Lord & Taylor is going against the grain and bringing back its cursive logo. The department store is set to relaunch this year as an online discount luxury retailer after its previous owner ...

Johnson & Johnson is replacing its instantly recognizable logo that’s been in use for 135 years. Gone is the cursive, which was based off the handwritten signature of company co-founder James ...

In introducing the modernized ball-in-glove logo at the well-attended unveiling, team owner Mark Attanasio noted the Brewers wore that original design when going to the World Series in 1982.

As cursive gets phased out of young people’s education, the school wanted to be more welcoming to students who may have never learned the writing style. “The new logo features the Washington ...