Across the internet in recent weeks, influencers, streamers and video game fans have been calling for laws to "stop killing games". This is what to know about the movement.

While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment.

As consumer appetite shifted and hype alone lost its cachet, the very incubator model NGG pioneered began to look less like a ...

In brand protection, as in bridge engineering, the strength of brand differentiation (trademark distinctiveness) depends on ...

It is dupes all the way down. Dupe enthusiasts lean on the same rhetoric that the internet is built on: that wider ...

In the ongoing trademark dispute between The Pennsylvania State University (Penn State) against online retailer Vintage Brand, LLC (Vintage), ...

Prada’s sandal controversy highlights how Western labels have often struggled to meaningfully engage with Indian crafts and ...

A majority of cosmetic products purchased from third party sellers on Amazon, eBay, Tiktok Shop and Vinted appeared to be fake and could be putting shoppers’ health at risk, a Which? investigation has ...

Adobe's Firefly ensures AI-generated content is commercially safe, but new deals with OpenAI show it's now embracing a more ...

SINGAPORE] There are perhaps few brands out there that are as omnipresent on the global sporting stage as Emirates. Read more ...

Columbia Sportswear noted that some university apparel features the logo of competing brands like Champion and Nike.