Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and ...

Paramount Global has officially renewed its contract with Nielsen, four months after hitting an impasse over cost of services. The deal announced Monday spans multiple years, effective immediately ...

Nielsen and Paramount Global are counting on each other once again. The two companies have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media ...

Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.

Roughly half of all viewing in the United States that holiday was on streaming services, said Nielsen, the measurement service which has followed the rise of streaming in relation to traditional ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...

(Reuters) - Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and analytics services across the CBS parent company's platforms ...

NEW YORK — Christmas marked a milestone in media history: more streaming than any day ever before, according to the Nielsen company. Netflix streamed two NFL games on that day, with Beyonce ...

There’s some good news on the ratings front for Fox ahead of Super Bowl LIX. Measurement company Nielsen announced Monday that they’ve expanded their tracking of out-of-home viewership to ...