Local SEO strategies for healthcare practices can be broken down into four main categories: • Google Business Profile Optimization. • Online Review Management.

Are these changes signaling changes to how Google local rankings work or did Google just clarify its existing document.

4. LSAs vs. Google Ads? Fishkin recently pondered, “If Chrome click stream data is used for rankings, does that mean paid clicks could boost organic rankings?” Let’s assume for the moment ...

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Utilizing local SEO doesn’t simply enhance existing PR strategies as you manage your business—it’s the best way to engage directly with your most relevant customers.

Local service professionals need more than just an excellent reputation and quality work to attract new clients. Whether you’re a plumber, attorney, real estate agent, or consultant, your online ...

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When Duplicate Content Is Unacceptable In Local SEO. Mueller’s guidance isn’t a blanket approval of duplicating content indiscriminately across locations.