The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

The alternative Ford logo was created back in 1966 by Paul Rand, the legendary designer behind some of the most iconic logos, ...

Despite not being around for very long, Lexus has become a top player in the luxury car world. They're built across several ...

L uxury sports car brand Ferrari was recently caught in a logo debacle with an unexpected opponent – Malaysian energy drink brand, Wee Power. Amusing name aside, the drinks brand's packaging featured ...

The 2026 Lexus ES made its formal debut at this year’s Shanghai International Automobile Industry Exhibition. The luxury sedan will offer a 2.5-liter hybrid powertrain or two battery-electric ...

Lexus designed the 2026 ES to be multi-platform, supporting hybrid, now with all-wheel drive, or an all-electric powertrain.

The 2026 Lexus ES, revealed in Shanghai, boasts an entirely new design unlike past versions of the luxury sedan. It offers both hybrid and EV powertrains for the U.S.

And Lexus's logo evolution isn't just fascinating design history – it's a masterclass in visual economics that 99% of businesses fail to understand. In the next 10 minutes, I will explain how Lexus ...

The flipped logo roll-out The campaign not only celebrated the UAE’s rich heritage but also sought to strengthen the brand’s connection with its customers. The roll-out began in the days leading up to ...

The new 2025 Lexus LX 700h SUV has a rugged hybrid V6 twin-turbo engine with a waterproof battery. The SUV will launch in a phased rollout across regions starting late 2024.

But overall, the Lexus logo has remained relatively unchanged since its first iteration in 1988 because its streamlined appearance has proven so effective as a recognizable symbol of sublime luxury.