The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

The iconic "Range Rover" text across the hood of these SUVs isn't going away, but these stacked Rs will appear where the ...

The University of Utah says it’s worried its block U symbol isn’t distinct enough — so it’s now moving to a new logo.

Jaguar Land Rover is doing a funny thing. It’s splitting out Range Rover as its own brand, and that means it needs its own ...

The smile also subtly conveys friendliness and approachability, softening the corporate image and making the brand feel more personal and trustworthy. Elon Musk chose the letter "X" as Twitter’s new ...

Jaguar Land Rover, now JLR, has a funky new logo for Range Rover to help distinguish the brand as part of JLR's recent House ...

School leaders hope the newly designed logo will boost the University of Utah's national reputation — while supporting major ...

Jaguar Land Rover (JLR) has been working on its branding recently. The wave began with the "Copy Nothing" video and the ...

Spotting a fake Prada bag comes down to careful observation—check the stitching, hardware engravings, logo plaque, interior ...

A makeover is happening to the University of Utah to get out of the shadows of other schools who use the standalone U as ...

A French micro-EV that's been reskinned to look like a retro Italian car complete with stanchion ropes for doors, a built-in ...