The England captain's partnership with a relatively unknown brand is indicative of how sports stars' commercial priorities ...

Cumberland is partnering with Opendorse to enhance its efforts surrounding name, image and likeness (NIL), providing Phoenix student-athletes the tools and resources needed to build their personal ...

I thank French President Emmanuel Macron and the citizens of France for deciding to recognise the State of Palestine. The ...

Leeds United have today announced online sports betting company Parimatch will become the club’s official shirt sleeve sponsor ahead of the 2025/26 season.

To mark the new sponsorship with Raith Rovers Sephra will be launching a brand new, specially branded popcorn tub for the new season.

Cole Palmer was the poster boy of Chelsea's Club World Cup, even before his final heroics - where does he and the club go ...

Clemson can add field sponsorship, partner with alcohol brand Finding the balance of "Keeping Clemson, Clemson" and generating dollars came to a head when it permitted alcohol sales.

Clemson athletics will fully fund 150 new scholarships and share the full $20.5 million for revenue sharing. Here are ways it can break even.

The Lebanon football team had one of the best seasons in the history of their program. The Tigers went 9-3, the second-most wins in program history and most since they went 10-3 in 1997.

The 2025 All- ACC Team is led by 16 selections from Clemson, with Miami (15), SMU (14), and Duke (12) headlining the next tier of teams with the most picks on the all-conference squad. With the ...

LSU football planning to sell jersey patch to help pay for House Settlement, but the NCAA needs to approve it first.