Building a culture of innovation and collaboration has never been more critical within real estate organizations. Thanks to the pandemic and historically low interest rates, this industry ...

You've worked hard to put your lead management process in place. You have defined your waterfall and you have a well-running execution model for how to treat leads as they stream through the system.

While a robust lead management process is critical for the expansion of a business, if you are unable to measure the right factors, you may not be able to assess if the business is growing.