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Interview | Niharika Bijli, Lead Strategist, PVR INOX: ‘Box office success of re-releases shows theatres are not dying’
Niharika Bijli, Lead Strategist at PVR INOX, talks to HT about re-releases, theatrical cinema, Umrao Jaan, and more.
OPINION: How Saiyaara became a box office hurricane?
The staggering advance bookings for Saiyaara have taken the industry by surprise—but perhaps they shouldn't have. Bollywood, ...