Political strategist Chris Bruni-Lowe claims in a new book that eight words hold the key to electoral success.

The UK is investigating the BBC for not interrupting the event's broadcast.In its 55 years of existence, the Glastonbury rock ...

The Daily Mail even found a 2003 photograph showing Gordon Brown behind a lectern bearing the slogan. Embarrassing for those who think slogans need to be new to be effective. But Saatchi's director of ...

Two slogans defined politics in 2024. Sir Keir Starmer offered “Change” while Donald Trump promised to “Make America Great Again”. Both yielded electoral triumphs. Yet while in the US, Maga captured ...

The slogan was short and pointed, ‘Life’s better with the Conservatives. Don’t let Labour ruin it’. These black-and-orange posters were outstandingly simple and direct.

The former leader of Britain's Labour Party, Jeremy Corbyn, announced on Friday he was in talks to start a new political ...

The rebellion is a vindication of the seven MPs who were suspended for opposing the continuation of the two-child benefit cap ...

The British conservative party has later regularly used the ‘Labour isn’t working’ slogan to attack the Labour party governments.

Scottish Labour have dumped their “change” slogan after a troubled first six months for Keir Starmer’s UK Government. The word has been dumped as the party’s primary message, with one ...

I grew up in a traditional working-class family. My parents weren’t political with a capital P, but they were loyal Labour ...

But he will add that slogans such as "growth, growth, growth" must be backed by action on strategy and policy. "To get growth going, we must get the flywheel of the economy turning," he will say.