“Schools like LSU can now directly pay their student athletes,” Metzinger said. That will add a new wrinkle to what has been possible since 2021, when the NIL era first began.

Olivia "Livvy" Dunne, a staple across the NIL landscape, adds another deal to her robust brand portfolio.Nautica announced that she's been named a new women's ambassador for the brand. The LSU ...

Outside of her own NIL deal flow, Dunne launched The Livvy Fund - in collaboration with official LSU collective Bayou Traditions - to assist female student-athletes in earning new NIL opportunities.

After reporting a $1.735 million surplus during the 2024 fiscal year ― between July 1, 2023, to June 30, 2024― LSU will likely face a deficit in 2025 with the new NIL payments.