At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised ...

L’Oréal’s Colorsonic hair-dyeing device takes the guesswork out of coloring your hair at home, distributing dye to your roots at the touch of a button and a fraction of the salon price.

More than 110 years after introducing the first hair color, L'Oréal is launching two new technology-driven products that were seven years in the making.

Announced at CES 2022, the ColorSonic is L’Oreal’s first at-home hair color gadget. Using a special cartridge, it precisely mixes hair color and applies it evenly via special bristles.

L’Oreal Paris Feria – Smokey Silver: ... Got2b Metallic Permanent Hair Color – Metallic Silver: available at Amazon Our take: You can’t get any bolder than with Got2b’s metallic hairline.

Best new launch: AGEbeautiful Permanent Anti-Aging Liqui-Crème Hair Color — $12 “I gave my mom a box of this at-home hair color once, and she hasn't stopped raving about it since,” says ...

L'Oreal Paris Colorsonic Hair Color Cartridge 10 Very Light Blonde Natural . $32.49 at Target. L'Oreal Paris Colorsonic Hair Color Cartridge 1 Black . $29.99 $32.49 8% off. Buy at Target.

L'Oreal announced the release of the Colorsonic, a wand-like device that makes at-home hair dye simple and mess free. ... "L'Oreal started with hair color 110 years ago, ...

The beauty dealscape is heating up, with the world’s biggest beauty company getting in on the action again. L’Oréal has signed an agreement to acquire Color Wow, the hair care brand started ...