Up Call from My Client Two weeks ago, I showed this gaming platform redesign to the client’s development team. The creative director – super experienced designer – looks at my screens and says, ...

Smith System's rebranding project is meant to advance fleet and driver safety options for the company, reinforcing dedication ...

"Our new identity reflects the innovative, accessible, and data-driven company we are today," said Derek Dunaway, CEO of Smith System. "It honors our legacy of saving lives while signaling a bold ...

For 80 years, this minimalist design with a distinctive red second hand has been a fixture in the country’s train stations.