One of the reasons TikTok has become a powerful tool for the Korean cosmetics trend is its thriving influencer ecosystem.

Rinse: After washing your hair with shampoo, pour rice water on your hair; massage into your scalp and let it set on your ...

Skincare is something that everyone wants to include in their daily routine. And Korean glass skin is a dream for almost ...

Hince, the South Korean makeup brand that captivated social media in 2024 with its True Dimension Radiance Balm and its ...

The GobizKOREA Online Exhibition is officially underway, bringing together innovative and competitive products from Korean ...

Discover how traditional K-beauty ingredients are garnering worldwide acclaim and revolutionizing global skincare trends.

K-beauty brands tend to embody a skin-first philosophy, which prioritizes your skin's natural beauty and health.

Seducing with their superior textures, skin caring formulas, and modern UV filters, K-beauty brands have not only won back ...

A testament to their growing influence, these celebrities are making rounds in the fashion and beauty industry—being tapped on as brand ambassadors. Ahead, we’ve curated a guide on the latest Korean ...

Kline + Company state in its recent K-Beauty report: “After a temporary decline in the early 2020s, driven by shifting ...

With a burning passion to empower men to take control of their beauty and self-care routines, he is striving to create products that make them feel confident, comfortable, and authentic with his ...

When it comes to clean beauty products, Black-owned brands are leading the way in small-batch skin, body, and hair care. Consumers are trading in big-box retail purchases in order to support small ...