King’s Hawaiian—the maker of the sweet, buttery rolls that were a staple in many American childhoods—just got a fluffy rebrand.

TORRANCE, CALIF. — King’s Hawaiian is undergoing a rebrand to celebrate its 75th anniversary. The new packaging features a red, yellow, gold and cream color palette that complements the ...

King’s Hawaiian, maker of sweet buns and rolls that come in distinct bright-orange packaging, is retooling its branding as part of its 75th anniversary.

King’s Hawaiian, maker of sweet buns and rolls that come in distinct bright-orange packaging, is retooling its branding as part of its 75th anniversary.

The new King's Hawaiian logo design incorporates soft curves and updated packaging features a new ribbon motif inspired by native Hawaiian flowers, wrapping each product like a gift.

King's Hawaiian®, maker of the No. 1 dinner roll in America, is celebrating the company's 75th anniversary by unveiling a new look that is rolling out across digital and social channels today ...

King’s Hawaiian has been bringing family and friends together for 75 years, and the brand’s new visual identity reflects the sense of community that is at the heart of the company’s heritage.

As far as I’m concerned, King’s Hawaiian rolls are something close to the divine. That might just be because my childhood United Methodist church paired the sweet loaf with Welch’s grape ...