Viega North America has announced its new globe, wafer check and butterfly valves for its MegaPress and ProPress systems.

Twelve years in, Tinder remains the global leader in dating, adapting its strategy to resonate with Gen Z. As Daniel Kim, VP Marketing, APAC, explained, success hinges on authenticity, not ...

Ribena has refreshed its identity and launched a new brand campaign, aimed at encouraging shoppers to “rediscover” the brand. Backed by a £7m investment, ‘There’s No Taste Like Home’ launches this ...

The shift is part of a larger regionalization strategy to bring production of HVAC components closer to customers in the ...

Seven A/E companies unite under the Stratus brand on July 1, 2025, streamlining operations and enhancing value for clients, employees, and shareholders. Stratus is demonstrating how M&A can be ...

Discover actionable strategies for brand differentiation that foster customer trust and build strong, lasting relationships.

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market impact, a study finds.

Top Iranian cleric issues fatwa against Trump & Netanyahu marking them for death & branding them ‘enemies of God’ Critics have condemned the fatwa and called it a state-endorsed incitement to ...

News about Advertising and Marketing, including commentary and archival articles published in The New York Times.

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

Leaders recognize that they should manage their businesses to maximize the value of the customer base. But too often, earnings pressures result in cost-cutting measures that hurt customers ...

You should stop using some of these products immediately, Costco says.