Kendrick Lamar is set to perform at the 2025 Apple Music Super Bowl 59 Halftime Show on Feb. 9, 2025, in New Orleans, Louisiana. After the first half of the Kansas City Chiefs vs Philadelphia Eagle fixtures,

Super Bowl merch collection created in collaboration with designer Willy Chavarria includes tees, hoodies, and a $750 satin jacket.

Kendrick Lamar has teamed up with fashion designer Willy Chavarria for a limited-edition collection celebrating his upcoming performance at Super Bowl LIX. The collection features a hoodie, t-shirt, gym shorts, and a bomber jacket, with all proceeds going to benefit individuals and organizations impacted by the recent wildfires in Los Angeles.