Nutella spread maker Ferrero, armed with experience in health-regulated European markets and a track record of revamping ...

Nutella spread maker Ferrero, armed with experience in health-regulated European markets and a track record of revamping ...

Cereals are a popular breakfast food in the United States that most people (if not everyone) has had at least once, whether as a child or veering into adulthood. After all, it's a simple meal that's ...

He thinks Kellogg's Mashups line, which mixed brands like Frosted Flakes and Froot Loops into one box, appeal to younger consumers, who tend to like interesting flavor combinations.

U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian confectioner Ferrero Group plans to purchase WK Kellogg, ...

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian confectioner… ...

The sale of WK Kellogg to Ferrero doesn’t mean supermarket cereal aisles are at risk of extinction. Packaged food companies have options for turning around their soggy cereal sales, Rees said.

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline. Now comes news that Italian confectioner Ferrero Group plans ...

It will pay $23 for each Kellogg share, coming to around $3.1 billion. Kellogg’s was founded by W.K. Kellogg in 1906 in Battle Creek, Michigan, as the “Battle Creek Toasted Corn Flake Company.” ...

WK Kellogg is Ferrero’s most substantial acquisition so far, with a market cap of roughly $1.5 billion and a portfolio of ...