What began as a reputational crisis for data platform Astronomer ended in a masterclass in crisis marketing. A viral “kiss cam” incident involving top executives was swiftly reframed through a Gwyneth ...

Jet2holidays can now be added to a list of brands (think Jaguar, KFC, Ryanair) with marketing that’s grabbed our attention in ...

The first of Highdive’s entertaining ‘multi-chapter’ odyssey of the colonel’s pursuit of the perfect fried chicken recipe has ...

Yum! Brands Inc. subsidiary KFC announced its "Kentucky Fried Comeback" campaign on Monday, launching a comprehensive brand revival strategy.

Dive Brief: KFC’s Colonel Sanders is back at the forefront of the brand’s marketing and has taken on a serious demeanor as part of a multi-phased campaign that aims to return the Yum Brands chain to ...

Mia Zelu uploaded an Instagram carousel of herself seemingly at Wimbledon; however, the post isn't what her nearly 200K followers think because she's an AI-powered social media influencer.

A campaign for Crumbl cookie-scented Dove was pushed by an army of influencers—with AI help. And Unilever aims to bring the same playbook to more of its humdrum toiletries.

A Boca Raton jewelry store’s claim of hosting an aquarium sparked controversy after a viral TikTok highlighted misleading marketing to the public.

Though his viral social media campaign has echoes of Kamala Harris’ own meme-filled presidential run, analysts say Mamdani’s exhibited key differences that helped usher him to an apparent victory.

Sunny Hostin said she felt terrible about her viral question posed to Kamala Harris on "The View," but defended asking her to differentiate herself from Joe Biden.

Choose Chicago created the new marketing campaign in collaboration with local agencies including Envisionit, Agents of Slang, October Productions, Word and Soul, and Chu Batsaihan.

Donald King filmed himself getting laid off from PwC and posted it on TikTok. After the video went viral, King capitalized on his momentum and launched a marketing startup. The GenZ founder told ...