Lacson gave this remark after the Philippine Statistics Authority (PSA) reported that unemployment rate in January rose to ...

PR lost out on leading the narrative to advertising, influencers, and the brands. But today, 10 years later, consumers' trust ...

Women in media are now more commonly portrayed as strong, independent, and capable of saving themselves and others. Video ...

Spot the trend: Ex-Google CEO Eric Schmidt was issuing dire warnings of “rogue states” and terrorists using AI to cause havoc yesterday ... setting out how the regulator will embrace “the 4Ps” of ...

North Texans should brace for dangerous cold as the coldest air of the season has arrived. A little bit of moisture aloft and cold temperatures developed a small band of light snow in areas of North ...

Pricing is one of the 4 Ps of marketing and the most basic tactic ... Apart from the bottom line, it can also impact brand perception: Too low a price may cause the brand to be perceived as a ...

The NetEase-backed studio was formed in 2020 by Christofer Sundberg, whose name you may recognise from Just Cause's Avalanche Studios, which he co-founded. Liquid Swords is yet to launch its first ...

Just last year, more than 4 million households received support through the 4Ps. Behind these numbers lies a deeper, more profound success: Since its inception, nearly 678,000 families have achieved ...

If there are fundamental problems within a brand, no amount of advertising is going to fix that. It might paper over the cracks temporarily, but it’s never going to be a long-term solution. It’s ...