Acquiring users isn’t enough. The real challenge lies in keeping them engaged and supported throughout their journey, long ...

Agentforce represents the shift from generative AI to agentic AI. Updated with details on Agentforce for Revenue. The post Salesforce Agentforce: What you need to know appeared first on MarTech.

In the war of AI browsers, OpenAI and Perplexity are developing search engines with built-in AI agents to rival Google Chrome ...

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups.

Researchers think the camp was built during the second century C.E. Stretching across 22 acres, it was identified using a ...

In contemporary software engineering practices, understanding user requirements and translating them into models is essential for effective system design and development. User journey maps offer a ...

This highlights another pitfall of the funnel and associated journey maps to move people through the funnel. It’s a retrospective measure­ment tool, not a forward-looking strategy tool.

The Persona and Journey Map Playbook is both comprehensive in scope and accessible because of its clear structure and examples that are easy to understand. Readers with more limited experience are ...

David McGrath: My father left me a road map for life’s journey Author David McGrath’s father, Charlie, poses with David and sister Rosie in 1951 at their home on Chicago’s South Side.

Funnull enabled $200M in U.S. crypto scam losses using AWS-based domains and DGAs to evade takedowns.