Generative AI critics and advocates are both racing to gather evidence that the new technology stunts (or boosts) human ...

The last time you watched your favorite television show, did you pay attention all the way through? Or did you pick up your phone to scroll Instagram or check for missed notifications? This is "brain ...

Last year, Oxford University Press designated "brain rot" as its word of the year, defining it as the "supposed deterioration of a person's mental or intellectual state" caused by overconsuming ...

Doomscrolling. Instagram obsessions. Mindless YouTube video viewing. In 2024, Oxford University Press named “brain rot” as its word of the year, defining it as the “supposed deterioration of ...

Experts explain whether "brain rot" is real, a sleep scientist shares the best time to set your alarm to avoid hitting snooze, and more from TODAY for June 6, 2025.

Brain rot, a phrase popular among Gen Z and Alpha, is also a notably self-deprecating term, Benjamin K. Johnson, Ph.D., an associate professor of advertising at the University of Florida, tells ...

It’s been almost half a year since AI-generated characters with Italian-ish names started spreading online. Making sense of Italian brain rot, including why some characters are controversial and ...

Doomscrolling. Instagram obsessions. Mindless YouTube video viewing. Distracting behaviours, yes, but can they actually rot a person's brain? Last year, Oxford University Press designated "brain ...

In 2024, the Oxford University Press declared “brain rot” the word of the year. If Ohio is just a midwestern state to you and mewwing is something your cat does, you might not be as familiar ...

In our fast-paced world, maintaining mental sharpness is crucial. "Brain rot" can occur quietly. Thankfully, simple daily habits can greatly enhance cognitive health. Here are some effective ...

Though the Italian brain rot trend started this year, it’s in recent weeks that Lindsay has noticed his students really engaging with the meme, even in their offline lives: Their drawings or ...