E.l.f. Cosmetics has come a long way since it launched as a $1 cruelty-free beauty brand. Founded in June 2004, the company (which stands for “eyes, lips, face”) disrupted the industry with ...

e.l.f. Beauty's Laurie Lam on the Super Bowl Ad with Jennifer Coolidge | Variety Studio presented by Canva Top Democrat Schumer backs Republican spending bill to avert shutdown Egg prices are ...

Jennifer Coolidge-Approved Beauty Brand E.l.f. Is On Sale at Target — Reviewers Compare These Bestsellers to Charlotte Tilbury and Laneige The affordable cosmetics and skin-care label is ...