Sun Microsystems will spend tens of millions of dollars to emblazon all manner of computing products with a new Java logo, the company plans to unveil next week at its JavaOne conference.

But Sun still has a long way to go before it gets the average Joe to know what Java's steaming coffee cup logo represents. Probably a lot of people would say they recognize the Java name ...

As expected, Schwartz uncloaked a new Java logo as the cornerstone of an advertising and branding campaign, the goal of which is to make average consumers demand software, gadgets, computers and ...

McGehee uses Java House itself for many of her designs ... Cronbaugh called McGehee to redevelop the logo and later asked her to work on new coffee cup designs. McGehee has made illustrations for each ...

The companies settled the case in 2001, with Microsoft agreeing to pay Sun $20 million and to stop using the Java logo on its products. It was permitted to keep using the version of Java it was ...

Sun sought an injunction against Microsoft to stop using the Java logo and to remove the incompatible Microsoft code from the market. Sun ultimately prevailed, and received a large settlement ...

Java's origins trace back to the early 1990s, when a team at Sun Microsystems led by James Gosling set out to develop a language for interactive ...

But Sun still has a long way to go before it gets the average Joe to know what Java's steaming coffee cup logo represents. Probably a lot of people would say they recognize the Java name ...