Researchers describe color by its luminance, dominant wavelength, and purity. Purity—how vivid or intense a color appears—can affect perception and emotional response, something I explored in that ...

In an exclusive round-table with YourStory, AI experts discuss how Indian startups are using AI to tackle critical problems ...

Days Later's primary theme can actually change your life for the better. I know that sounds crazy but you'll see what we mean ...

Optical biosensors use light waves as a probe to detect molecules, and are essential for precise medical diagnostics, ...

AI Overviews are pushing paid ads out of sight. Adthena analyzed 10 million SERPs to show where brands are losing ground and ...

Kennedy’s decision to replace ACIP wholesale and the comments he has made about deviating from standard vaccine policymaking ...

If you're looking for a healthy drink alternative to replace sugary sodas or caffeine, these healthy beverages are here to ...

Survey size isn’t everything. Without clean sampling, your data-driven decisions could be headed in the wrong direction.

Biological invasions are widely acknowledged as a serious threat to biodiversity, global economies, and a good quality of life. Yet, they are not ...