Discover top PPC strategies for in-game advertising that drive real results. Boost audience engagement and ROI with expert ...

An Off-Platform Solution For In-Game Advertising. by Colin Kirkland, Staff Writer, September 10, 2024 Although the global games market attracts 3. ...

Valve is banning products that rely on in-game advertising from Steam, as it sets out some new rules for developers on the storefront. According to the Half-Life and Counter-Strike maker, ...

Joining this trend is Gadsme, an in-game ad platform that announced Monday it released a new SDK for non-Unity game engines.The SDK supports Unreal, Godot, Cocos2d and any custom engine based on C++, ...

Advertisers plan to increase spend on in-video-game advertising by 40% this year, according to a new study, with total ad spend set to reach $8.5 billion in 2024 and increase to $11.5 billion by 2027.

Roblox Corp. is partnering with Alphabet Inc.’s Google to offer ads that encourage player engagement, marking a significant step in the video-game platform’s push to generate more revenue from ...

According to a report from Dentsu, U.S. advertisers spent 10% more year-over-year on in-game ads last year, which was still only equivalent to 3.7% of total U.S. digital ad spend.

Mobile gamers are particularly receptive to platform advertising. Nearly half (49%) said they became aware of a new product through an in-game ad, and 43% said an in-game ad led them to research a new ...

In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of ...

In-game ads platform Anzu has partnered with Japanese marketing solution dentsu to bring new gaming strategies to the latter’s clients and advance intrinsic in-game advertising.. These strategies will ...

Traditionally, in-game advertising involved static placements, such as signs or branded items embedded within a game’s environment. Think driving by an advertisement on a virtual billboard in a ...

Gaming has a vast global audience and is a key driver of culture, yet in-game advertising spend remains stubbornly low, according to WARC Media’s latest Global Ad Trends report titled Gaming: ...