We call it 'graph-based targeting ... How is or can predictive analytics based on behavioral data be deployed to improve targeting of social media campaigns areas? Calhoun: Behavioral targeting ...

Adacus improves Thunder’s targeting capabilities by providing a cross-device ID graph with 200 million US devices for creative ... “We’re applying data to improve future campaigns, not just the ones ...

Facebook’s SDK for Android has undergone a “major update”, bringing with it several key improvements for developers. Included in this release is native Share Dialog and Object API support, a ...

automation and measurement. Cross-platform activation and measurement is still an industry-wide hurdle. As a media giant and programmer, NBCUniversal’s ID graph has a slew of proprietary, ...

Not only will Eloqua allow companies to be more precise when targeting people on Facebook, the fall update will also improve how the system targets people via display ads.

The new versions improve the user and administrative experience ... (SNI), making it easier to support many user populations targeting different brands of companies. What’s New in PingAccess ...

That means Open Graph action spec ad targeting could turn finding a needle in a haystack into shooting fish in a barrel. The targeting options could improve the ROI of Facebook ads, and thereby ...

Even prior to the Location Graph, interim CEO David Staas says JiWire ... Staas says this is an important step to improving mobile ad targeting — specifically, by allowing advertisers to ...

(Strike Graph Image) Seattle compliance automation startup Strike Graph has raised $8 million in a Series A funding round, the company announced Tuesday. Launched in 2020 and spun out of Madrona ...