Sparks Global SVP Dan Carter discusses the evolution of marketing campaigns surrounding the showpiece NFL Super Bowl.

The music industry's No. 1 source for breaking news, business analysis, executive power lists, and in-depth special reports - plus access to more than 250 members-only charts.

The Kansas City Chiefs and Philadelphia Eagles face off on Feb. 9 at Caesars Superdome — here's where to play, eat and stay in New Orleans, plus the best deals on game and event tickets.

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