From my perspective as a marketing strategist, the "A" in AI could stand for "awesome" instead of "artificial." After all, you feed it data, present it with your problem or question, and there it ...

Reimagining Human Marketing: ... This evolution of interconnectivity opens new avenues for brands to create cohesive omnichannel strategies that target users across their entire gaming ecosystem.

Explore how marketing leaders at the ET Brand World Summit 2025 are leveraging AI to create personalized experiences, enhance ...

The rules of performance marketing have changed. What once worked - batch reports, generic creatives, and reactive ...

The competition between a 14-year digital marketing expert and an AI-equipped novice highlighted the complementary strengths of human creativity and AI precision in marketing tasks.

Imagine you’re in charge of an organization’s most valuable asset––its people. Obtaining a master of business administration (M.B.A.) in human resource management can equip you with the ...

Effective tips for balancing AI and human touch In this era of digitalization, marketers should indeed adapt to the evolving nature of AI , but it must also be seen as a collaborative tool rather ...

By incorporating these strategies into their marketing plans, businesses can create a more effective and efficient approach to reaching and engaging with their target audience. THE FUTURE OF MARKETING ...

When it comes to personalization in marketing, AI is a great tool but it is not a replacement for human intuition, insightfulness or empathy. “A hammer or saw doesn't replace the carpenter ...