The freshman has taken college basketball by storm. Now he must cement his legacy in its most storied rivalry.

But you have lived up to the hype from the start, driving lanes, tossing up fallaway 3-pointers and throwing down backboard-rattling dunks in a ... UNC hoops hero Hubert Davis after four seasons ...

Cooper Flagg heads into his first meeting with rival UNC on Saturday leading Duke in scoring, rebounds, assists, steals and ...

UNC basketball's execution wasn't elite down the stretch in a frenetic finish against Pitt. But the Tar Heels made four key ...

Davis also receives an annual expense allowance of $50,000 to be used for entertainment and “other appropriate purposes to ...

UNC Basketball Coach Hubert Davis says he plans to increase staff, including hiring a general manager, to keep up with the changing landscape of college basketball. Davis cited NIL, the transfer ...

Changes are coming for the North Carolina basketball program, Tar Heels coach Hubert Davis says ... when Rachel Baker – a former Nike executive – was brought in to serve in that capacity.